Category Archives: Business

Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising

Read Online: Book Description:  In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It’s the way of the future, and the […]

Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from E-Commerce Startups

Read Online: Book Description:   Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce […]