Category : Marketing

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Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising

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Read Online: Book Description:  In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently...
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Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from E-Commerce Startups

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Read Online: Book Description:   Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional...