Category Archives: Marketing

Cardiovascular Physiology

Read Online: Book Description: The best cardiovascular review available for the USMLE®, exam review, and course workCardiovascular Physiology, Ninth Edition is a concise and enjoyable way for you to gain a fundamental knowledge of the basic operating principles of the intact cardiovascular system and how those principles apply to clinical medicine. Succinct but thorough, it […]

Neurological Complications of Infectious Diseases

Read Online: Book Description: This book offers a comprehensive review of the most common infectious diseases that affect the nervous system. Written by international experts, it provides a guide to clinicians for accurately diagnosing and treating these challenging syndromes.  Organized into six sections, the book presents didactic, up-to-date information on the following topics relating to […]

The Bone Book: An Orthopedic Pocket Manual

Read Online: Book Description: A concise, high-yield presentation of orthopedic fundamentals for patient care and management in the ER and ORContains essential orthopedic information on managing the floor for the hospital-based surgeonIncluding post-op checks and rounding The Bone Book: An Orthopedic Pocket Manual is a complete guide to the essentials of orthopedics in today’s busy […]

The Unedited: A Novel About Genome And Identity

Read Online: Book Description: This novel is set in the near future, where human genome editing has become routine. First adopted to fight a lethal virus, it is now widely used to prevent diseases and favor other traits. Ben, Eiko, Celia, Raphael and Leo have just had their coming-of-age genome reading and are struggling with […]

Reading Dickens Differently

Read Online: Book Description: A collection of original essays and innovative reading strategies–provides examples of reading Dickens in creative and challenging ways Reading Dickens Differently features contributions from many of the field’s leading scholars, offering creative ways of reading Dickens and enriching understanding of the most celebrated author of his time. A diverse range of […]

Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising

Read Online: Book Description:  In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It’s the way of the future, and the […]

Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from E-Commerce Startups

Read Online: Book Description:   Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce […]